In early 2024, San Diego Midwife came to us looking to elevate their online presence and reintroduce themselves with a refreshed brand story. Their goal: a video that clearly communicated their services while honoring the intimacy, care, and trust at the heart of midwifery.

What followed was a delicate blend of cross-cut interviews and candid moments — a portrait of a business built on connection, told through the voices of those who live it.